Results are all that matter
We've yet to meet a client who asks us to develop "award winning" advertising. Maybe that's because awards are more important to many advertising agencies than to real world clients. We share the client's point-of-view. All we care about is producing results that impact our client's specific marketing objectives. We believe it takes more skill and creativity to produce results than win awards. (But, yeah, we've won awards). Goals, objectives, measurable results...that's the focus of Group One Marketing.
Goodwill's rebranding featured on GMA
ABC's Good Morning America featured a lengthy segement on the image makeover of Goodwill Industries of Southeastern Wisconsin and Metropolitan Chicago.
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